| 'E-shopping in India still a distant dream' |
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de Grisogono's ring
with black diamonds |
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New Delhi: Esprit, the globally famous lifestyle brand, has launched its new casual clothing division - edc in India. Esprit de corps, from which edc takes its name, was previously available in select concessions of Esprit stores. The international brand Esprit itself launched its first store in India about two years ago and has been expanding its operations ever since in the country. However, the international brand has kept India away from online shopping. |
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| Mirari alongwith de Grisogono bring about jewellery items that are far away from the traditional Indian wear. Black diamonds, Icy diamonds and Galusha leather (from sting gray fish) are trademark of the Genevian de Grisogono. On the other hand, Mirari unveils the jewellery studded with precious gems and pearls and adorned with Galusha leather. Mira Jain has based her Fall Winter 2007-2008 collection on four themes - Odyssey and Thalassa are inspired by the waves and the ocean, while Amara elaborates upon beauty of peacock and Angel is a brand mark for Mirari. |
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| Talking about her collaboration with the Genevian brand to Headlines India, Mira said, "de Grisogono makes watches as well as jewellery. I feel it is a brand which is a trend-setter, leader. Its designs possess appealing qualities in them and thus, it is a great product to bring to India." Mentioning that her jewellery does not limit itself to traditional cultural ornaments, Mira said, "I don't make jewellery which is traditional Indian. I create jewellery for women of world, women who is well-travelled. This jewellery would be passion for her and not just acquisition."
Thibaud Jaouen, Area Sales Manager for de Grisogono, found the launch to be very positive. " Indian market would be lucrative for the brand. I believe Indians are aware of the market compare to other nationals," he said justifying the venture. "They know very well about stones, their quality and designs. I expect them to appreciate this innovation in jewellery designing."
The most expensive piece showcased by Mirari is Parur, an Amara collection, worth Rs 35,34,300. It is a neckpiece which has 186 pear-shaped diamonds with radiant cut and south-sea pearls. de Grisogono's valauble piece was a earrings and necklace set worth Rs 79,38,000. It was a multi-coloured item adorned with emeralds, rubies, topaz, sapphire, white gold and colored pearls. |
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