|
Firoz Gujral and Niyamat Bakshi
at the launch of ESCADA |
|
New Delhi: After being launched in the Bollywood hub - Mumbai, the international luxury brand ESCADA is on a roll to create a niche for itself among the Delhiites. Two ESCADA stores opened their doors in Mumbai on March 14, 2007 and now after a time span of over six months, the leading brand has entered the nation's capital. The famous model Feroz Gujral on Friday inaugurated the flagship store amidst a large number of guests. The flagship store in New Delhi located at the Shangri-la Hotel on Ashoka Road marks the entry of the brand in one of the most important luxury markets in the country.The name ESCADA can be easily juxtaposed with the concepts of luxury and femininity. The global brand offers a wide range of products for the contemporary women. The collections include fashion, accessories, eye-wear and fragrances. ESCADA selected Brandhouse Retails Ltd. as an exclusive distribution partner for this project.
On the event of ESCADA's launch, Tarun Joshi, CEO of Brandhouse Retails Ltd. said, "ESCADA's entry into Delhi marks a new benchmark in the fashion capital of India. The internationally aware, fashion conscious women of Delhi will find ESCADA to be just what they were waiting for. We are extremely bullish about the brand's success in Delhi. Our second store comes up in the Emporio Mall in March 2008 - a testimony to our faith in the brand and a tribute to Delhi's fashionable women."
ESCADA intends to expand nationwide by opening seven shops within the next two years. |
