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Masters of elegance and sophistication, Shantanu and Nikhil, are a label
synonymous with luxury. The understated appeal of their design aesthetic
goes beyond the here and now into a realm of pure classicism. Defining the
luxurious and the beautiful, they define the eternal feminine in essence,
rather than superfluous forms. Inspired and in turn exhilarating, they
create for the strong, the beautiful, the avant-garde and the well-traveled
sophisticate
Enriched with a global fashion vision, the duo have moved beyond borders,
infusing an Indian sensibility into a rich detailing that remains
quintessentially Shantanu and Nikhil. From cricketers, to cinestars to
socialites and style icons, the label today, is an ode to attention to
detail, and that master of all cuts- the silhouette, remaining the most
important USP in all. Feted by the media, and adorned by the crème de la
crème, the Label is a style statement extraordinaire
Known primarily to use Indian craftsmanship with contemporary styling, the
designer duo dove into fashion; first with their Indian menswear couture
line in 1999, hence the birth of "Shantanu & Nikhil". Signature women's
collections, both diffusion and couture soon followed, and the designer duo
stepped onto the field of high fashion with their debut diffusion line at
the India Fashion Week in 2001. Shantanu, who pursued an MBA in finance from
Ohio State University, USA, while Nikhil, a trained Fashion Designer from
FIDM, Los Angeles decided to pool in their entrepreneurial and creative
skills in the business of fashion. The brand's foray in 2003 to reach out to
the masses with a chic high-street western line is the combination of a fine
commercial sensibility and a genuine feel for fashion
Delving deep into the emotions and inheritances of culture and sensibility,
Shantanu and Nikhil cull out the essence. Going beyond the obvious, or the
superficial, Shantanu and Nikhil create a unique subtext with delicate
details, simple harmonies and rich textual formats. The evolution of their
style has been shown in both trade shows, and couture collections in the
country, which has appealed to both Indian and International buyers. Whether
it has been the sylph like Shilpa Shetty at the recent IIFA awards in
Yorkshire, or international cricketers, they know that style becomes the
personality it envelops. Judges of the extremely popular, 'Get Gorgeous'
show on Channel V, Shantanu and Nikhil have a take on glamour and allure,
beyond the skin deep
According to "Shantanu & Nikhil", Design is a sensibility that has to be
delicately played with to create a balance between the eyes and the mind. It
is a feeling, a sensation that comes from within. Style to us is the body
and it talks to you the expression that your mind has created to complete
the body
These daring designers were among the first to venture into the business of
redesigning an entire look for the Indian superstar, Amitabh Bachchan, in a
look which took Gaming on Indian Television by storm. The superior design
aesthetic of "Shantanu & Nikhil" with electric colors, rich and sensuous
fabrics, and silhouettes, that compliment the body has made it ubiquitous in
the world of celebrity with some of the leading Indian socialites, Sports
personalities (like Serena Williams, Zaheer Khan, Irfan Pathan, Glen
McGrath, Stephen Fleming & Leander Peas) and Bollywood stars (like Mr.
Amitabh Bachchan, Hrithik Roshan, Saif Ali Khan, Shahrukh Khan, Dia Mirza,
Neha Dhupia,A.R..Rehman, Kunal Kapoor, Shah, Shilpa Shetty, Sushmita Sen,
Bipasha Basu) being lead purveyors of their style.
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